Connected TV (CTV) roared back in 2024, posting double-digit gains and proving that streaming is no longer just a digital add-on—it’s becoming the centerpiece of brand strategy. According to the IAB’sAfter several years of strong growth, 2025 is shaping up […]
Streaming TV Ads
As streaming TV continues to dominate the media landscape, advertisers are faced with a critical decision: buy directly with individual platforms like Hulu, Roku, or Pluto TV, or work with an agency that buys programmatically across all of them. Here’s […]
As connected TV (CTV) advertising matures, marketers are exploring new formats that blend high engagement with a light touch. Among the most promising innovations? Pause ads are a clever and non-intrusive way to meet viewers exactly where they are: on their terms. […]
There was a time—not so long ago—when wide, cinematic shots ruled the advertising world. Directors obsessed over composition, depth of field, and the sacred 16:9 aspect ratio. But fast forward to today, and we’re seeing a curious trend: CTV ads […]
In a shifting economy where marketing dollars are under more scrutiny than ever, brands are making difficult choices. Across industries, advertisers are trimming budgets, reallocating spend, and reevaluating performance metrics. But one channel is proving to be remarkably resilient amid […]
Connected TV (CTV) advertising is transforming how brands reach their audiences, offering a highly targeted and engaging alternative to traditional television. However, many businesses—especially smaller brands—still hesitate to dive into CTV due to perceived barriers such as cost, complexity, and […]
The advertising landscape is undergoing a dramatic shift as Connected TV (CTV) continues to gain momentum, while traditional linear TV experiences a steady decline. With the rise of streaming services and on-demand content consumption, advertisers are reallocating their budgets, leading […]
In recent years, the television landscape has undergone a significant transformation, with a growing number of households choosing to “cut the cord” by canceling traditional cable or satellite TV subscriptions in favor of streaming services. This shift is driven by […]
The advertising landscape is evolving rapidly, and Connected TV (CTV) continues to be a dominant player in the digital marketing sphere. With the global shift towards streaming and cord-cutting, CTV ad spend is forecasted to hit new milestones in 2025. […]
The advertising and marketing landscape is poised for substantial transformation in 2025, as highlighted in Winterberry Group’s latest report, “Outlook for Advertising, Marketing and Data 2024: A Market In Transformation.” With an estimated 10.4% growth in U.S. ad spending, bringing the total […]