At Over The Top Marketing, attribution isn’t an add-on, it’s built into everything we do. We help you connect your streaming TV campaigns to real business results, so you know exactly what’s working and where to invest more.

Know More Than Impressions

We go beyond basic reporting to measure the actions that matter most to your business, including:

• Website visits
• Leads and form submissions
• Phone calls
• Online purchases
• Store visits
• Appointment requests
• Return on Ad Spend (ROAS)

Because impressions don’t pay the bills. Results do.

Attribution That Drives Better Performance

Our attribution technology helps us optimize campaigns while they’re running—not after they’re over.

We continuously analyze performance to:

• Identify your highest-converting audiences
• Shift budget toward top-performing inventory
• Improve campaign efficiency
• Maximize every advertising dollar

That’s how we help clients achieve stronger performance throughout the life of their campaign.

Transparent Reporting. Zero Guesswork.

Every client receives access to a live reporting dashboard with 24/7 visibility into campaign performance.

Monitor:

• Reach & Frequency
• Video Completion Rate
• Website Traffic
• Conversions
• Geographic Performance
• Attribution Results

No confusing reports. No hidden metrics. Just clear, actionable data.

Why Advertisers Choose Over The Top Marketing

• Advanced attribution built into every campaign
• Premium streaming inventory
• Unlimited audience targeting
• Real-time optimization
• Transparent reporting
• No setup fees
• No long-term contracts
• Dedicated U.S.-based campaign management

We don’t just launch campaigns, we constantly refine them to deliver better results.

Measure What Matters

Anyone can tell you how many people saw your commercial.

We’ll show you how many became customers.

Ready to see what your CTV campaigns are really producing? Let’s build a campaign backed by real attribution and measurable ROI.