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Why OTT Advertising?
Streaming devices dominate the digital consumer landscape. OTT advertising platforms allow businesses to engage with their online audiences when and where they’re viewing their favorite movies and television shows– from tablets on late-night train rides to other OTT devices such as Roku, AppleTV or gaming consoles. Where there’s Internet, there’s OTT. Are you ready to take your next ad campaign over the top?
Metrics
We provide direct ROI metrics providing completed view rates, viewers by zip code, and which platform impression was viewed from.
Targeting
Advanced targeting is an amazing feature of OTT. We can target age, location, behaviors, and many other demographic information. Learn more about targeting here.
Engagement
There is a higher user engagement on OTT since the viewer has actively chosen to watch the content vs passive TV viewership.
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Is OTT Worth It? What Are its Advantages?
You can expand your audience beyond the conventional TV commercials ecosystem with OTT advertising. By combining the highly targeted nature of digital platforms with the widespread reach of television, brands can more effectively communicate with their target demographics.
Broaden Your Reach
As mentioned before, 24% of adults in the USA do not have a cable or satellite TV subscription. A business must include OTT advertising in a comprehensive video advertising plan to reach a sizeable percentage of its target audience.
Improved Accountability
Like other digital advertising methods, OTT advertising can give you access to data in near real-time.
Targeting Across Multiple Channels
Brands can reach the same consumers over several different platforms. Multiple channels can be used, including OTT ads, social media campaigns, websites, programmatic audio ads, and more.
Segmentation
One can target ads on streaming services to specific demographic subsets based on virtually any user-generated data. Advertisers can also target their messages to particular users based on device preferences, purchase history, and other factors.
Microtargeting
- Factors indicating a passage of time (recently relocated or graduated)
- In-market indicators (auto shopping or remodeling)
- Affinity indicators (travel enthusiasts or luxury brand shoppers)
Ability to Keep Tracking
With more and more people in the USA ditching cable and broadcast TV in favor of streaming services, over-the-top (OTT) advertising is the next logical step for the industry.
An Engaged Audience
You pay for a certain number of impressions regardless of whether or not anyone is watching when you purchase traditional TV advertising spots. We appreciate that OTT ads only play when a user specifically requests them. OTT advertising boosts viewers’ likelihood of watching an advertisement because the viewer actively seeks out the video content.
Over-the-Top (OTT) Advertising: What Is It?
Over-the-top refers to video content streamed to a user’s computer, mobile, or other devices and viewed on a TV without a set-top box or other traditional cable providers. Advertisements that play in the middle of your favorite shows while binge-watching them on OTT platforms are one example of OTT advertising.
Popular streaming platforms that feature OTT advertisements include YouTube TV, Hulu, Crackle, Roku, and the Amazon Fire Stick. By bypassing traditional media distribution channels, OTT advertising can reach internet and streaming video users directly through these platforms on multiple devices. These devices can be anything from desktop computers and smartphones to game consoles and smart TVs.
These commercials tend to be shorter than those seen on television. Some platforms, such as YouTube, even permit users to skip advertisements after a fixed time. The ad formats for OTT services are diverse, but they all deliver high-quality commercials with clear branding and messaging.
