Connected TV (CTV) roared back in 2024, posting double-digit gains and proving that streaming is no longer just a digital add-on—it’s becoming the centerpiece of brand strategy. According to the IAB’sAfter several years of strong growth, 2025 is shaping up […]
#StreamingDeviceMarketing
There was a time—not so long ago—when wide, cinematic shots ruled the advertising world. Directors obsessed over composition, depth of field, and the sacred 16:9 aspect ratio. But fast forward to today, and we’re seeing a curious trend: CTV ads […]
More than 600 marketing professionals were polled on how their teams use OTT into their marketing mix and the influence it has on business results. 54% 54% of marketers use OTT for developing prospects.Marketers’ reliance on the media channel will […]
In the ever-evolving landscape of politics, staying ahead of the curve is essential for any campaign strategist or political enthusiast. The CampaignTech Innovation Summit 2023 promises to be a groundbreaking event, bringing together leading minds in the industry to discuss […]
The digital age has unveiled a plethora of platforms and channels for brands to reach their audience. Among the most promising and rapidly-growing are streaming devices. Yet, with great power comes great responsibility—or in this case, a web of regulations […]