More than 600 marketing professionals were polled on how their teams use OTT into their marketing mix and the influence it has on business results.
54%
54% of marketers use OTT for developing prospects.Marketers’ reliance on the media channel will grow, as they intend to spend 23.6% more on OTT advertisements in 2024. In 2024, 35% of marketers aim to boost ad expenditure, with majority citing OTT as the most successful channel in their marketing mix.
65%
Adding OTT to other paid channels, such as search and social, increases revenues for 65% of marketers.
68%
Using OTT as part of a broad marketing mix has resulted in enhanced brand recognition (68%).
2
Two common misconceptions regarding OTT are that it is too costly and difficult to assess. In actuality, OTT generates a superior return on investment due to its targeting capabilities and outcome-based advertising approach.
Feel free to reach out to Over The Top Marketing to learn more.
𝗢𝘃𝗲𝗿 𝗧𝗵𝗲 𝗧𝗼𝗽 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Ranks #254 Out of the 5,000 Fastest Growing Private Companies in the United States!
#overthetopmarketing #OTTmarketing