There was a time鈥攏ot so long ago鈥攚hen wide, cinematic shots ruled the advertising world. Directors obsessed over composition, depth of field, and the sacred 16:9 aspect ratio. But fast forward to today, and we鈥檙e seeing a curious trend: CTV ads […]
OTT
The advertising landscape is undergoing a dramatic shift as Connected TV (CTV) continues to gain momentum, while traditional linear TV experiences a steady decline. With the rise of streaming services and on-demand content consumption, advertisers are reallocating their budgets, leading […]
Imagine a beacon shining through the summertime haze. It’s time to harness the power of OTT advertising to illuminate your brand. As temperatures rise, more viewers turn to online streaming for their entertainment. By strategically placing your ads on these […]
Ever wondered how binge-watching became a global phenomenon? OTT (Over-The-Top) technology is quietly revolutionizing the way we consume media, yet its impact is louder than the latest blockbuster’s opening weekend. In essence, OTT platforms deliver content directly over the internet, […]
More than 600 marketing professionals were polled on how their teams use OTT into their marketing mix and the influence it has on business results. 54% 54% of marketers use OTT for developing prospects.Marketers’ reliance on the media channel will […]
Elevate Your Advertising Game in the New Year with OTT & CTV! As we welcome the new year with open arms, it’s time to explore fresh avenues for your marketing strategy. One game-changing approach you don’t want to miss out […]
The digital age has unveiled a plethora of platforms and channels for brands to reach their audience. Among the most promising and rapidly-growing are streaming devices. Yet, with great power comes great responsibility鈥攐r in this case, a web of regulations […]
In today’s ever-evolving digital landscape, businesses are constantly seeking new and innovative ways to connect with their target audience. One such avenue that has been gaining significant momentum in recent years is Over-The-Top (OTT) marketing. In this blog post, we […]
How marketers decide to launch brand awareness and engagement campaigns to get the best return on investment will be very interesting in 2023.As time goes on, advertisers will need to focus on methods that get results and can be changed […]
Quick Links
Office Locations
- Connecticut
- New York
