Blogs

Why Advertisers Are Cutting Budgets… But Sparing CTV

In a shifting economy where marketing dollars are under more scrutiny than ever, brands are making...

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April 17, 2025

Removing the Barriers to Entry in CTV Advertising

Connected TV (CTV) advertising is transforming how brands reach their audiences, offering a highly...

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March 12, 2025

Ad Share Doubles on CTV and Budgets On Linear TV Take Rapid Decline: What This Means for Advertisers

The advertising landscape is undergoing a dramatic shift as Connected TV (CTV) continues to gain...

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February 3, 2025

The Great Cord-Cutting Shift: How Ad-Supported Streaming is Taking Over in 2025

In recent years, the television landscape has undergone a significant transformation, with a...

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January 30, 2025

The Shift to CTV Ad-Supported Streaming: Redefining the Media Landscape

The streaming revolution, once characterized by its ad-free promise, is undergoing a significant...

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January 15, 2025

4 CTV Ad Spend Trends to Track in 2025

The advertising landscape is evolving rapidly, and Connected TV (CTV) continues to be a dominant...

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January 3, 2025

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