CTV Attribution & Campaign Measurement

Showing your commercials to the right audience is only half the equation. Understanding what happens after someone sees your ad is just as important. At Over The Top Marketing, our advanced CTV attribution solutions help connect your streaming TV advertising campaigns to measurable business outcomes. From tracking website visits and audience engagement to understanding campaign performance, we give advertisers and agencies the insights they need to measure effectiveness and make smarter advertising decisions. And here's the best part: Advanced CTV attribution is included with every campaign at no additional cost.
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OUR CLIENTS
WWE Wrestling
Golden Nugget
Sacramento Kings
Mark Cuban Companies
Goodwill
Seton Hall University
New Amsterdam Vodka
USA Vein Clinics
Gallo Vineyards
Tiege Hanley
WeedMaps
Independence University
BillShark
Truffle Shuffle

CTV Advertising Is Easy. Measuring Its Impact Is What Matters.

At Over The Top Marketing, CTV attribution isn’t an expensive add-on. It’s included with every campaign at no additional cost. We help advertisers connect their streaming TV advertising to measurable business outcomes, providing valuable insights into what’s working, what’s driving engagement, and where to invest more effectively.

CTV Attribution: Beyond Impressions

We go beyond basic reporting to measure the actions that matter most to your business, including:

  • Website visits
  • Leads and form submissions
  • Phone calls
  • Online purchases
  • Store visits
  • Appointment requests
  • Return on Ad Spend (ROAS)

Because impressions don’t pay the bills. Results do.

Use CTV Attribution to Improve Campaign Performance

Our attribution technology helps us optimize campaigns while they’re running—not after they’re over.

We continuously analyze performance to:

  • Identify your highest-converting audiences
  • Shift budget toward top-performing inventory
  • Improve campaign efficiency
  • Maximize every advertising dollar

That’s how we help clients achieve stronger performance throughout the life of their campaign.

Real-Time CTV Reporting & Attribution

Every client receives access to a live reporting dashboard with 24/7 visibility into campaign performance.

Monitor:

  • Reach & Frequency
  • Video Completion Rate
  • Website Traffic
  • Conversions
  • Geographic Performance
  • Attribution Results

No confusing reports. No hidden metrics. Just clear, actionable data.

Why Advertisers Choose OTTM for CTV Attribution

  • Advanced attribution built into every campaign
  • Premium streaming inventory
  • Unlimited audience targeting
  • Real-time optimization
  • Transparent reporting
  • No setup fees
  • No long-term contracts
  • Dedicated U.S.-based campaign management

We don’t just launch campaigns, we constantly refine them to deliver better results.

Measure What Matters. Maximize Your CTV Investment.

Anyone can tell you how many people saw your commercial.

We’ll help you understand how your CTV advertising contributes to real business results.

See the Impact of Your CTV Advertising.

Stop guessing whether your streaming TV campaigns are working. With advanced CTV attribution, real-time reporting, and expert campaign optimization, Over The Top Marketing helps you understand performance and make every advertising dollar work harder.

And remember, attribution is included with every OTTM campaign at no additional cost.

Contact us today to learn how we can help you measure what matters.

Get Your CTV Advertising Plan

Our Approach

The OTTM team is comprised of professional team members who's number one mission is the success of our clients.

Our Expereience

Between data engineers, customer service, sales, and media buying, our culture is all about the client going over the top!

Our Clients

Our clients range from Fortune 500 companies down to mom and pops around the country.

Our Office

We are located on the shore of Connecticut, but have certified professionals throughout the globe.

Client Testimonials

  • Impressive

    Jonathan H. - Spirits Brand
    The amount of hand holding at the beginning of our campaign was very impressive. Knowledge is power, and the entire team at Over The Top Marketing has amazing knowledge of the OTT/CTV space. It is a pleasure working with the OTTM team, almost daily, they have become a perfect extension of our marketing team. Thanks again and looking forward to ongoing success!

  • Amazing Transparency

    Linda K. - Higher Education
    I just wanted to say thank you for all the work you and OTT did for us on this year’s graduate campaign. I was keeping a close eye on the project, reviewing all the data you provided in these reports, along with previous information we have gathered. This is all extremely helpful as we plan our future campaigns. I’m glad we were able to work with OTT and complete a very successful/highly visible campaign.

  • Fast & Reliable

    Marissa T. - Live Event Company
    We work in an industry that everything moves very quickly. We rely on our vendors being able to keep up with our turn around times. Over The Top Marketing is always there for us, when we need something turned around quickly, they are there to get it done. Fast and reliable, but most importantly our campaigns are done correctly and efficiently. Thanks OTTM!