The advertising and marketing landscape is poised for substantial transformation in 2025, as highlighted in Winterberry Group’s latest report, “Outlook for Advertising, Marketing and Data 2024: A Market In Transformation.” With an estimated 10.4% growth in U.S. ad spending, bringing the total […]
OTT Marketing
1. Introduction As the holiday season approaches, marketers are looking for innovative ways to maximize their sales and reach their target audience. One strategy that has gained significant traction in recent years is Over-The-Top (OTT) marketing, specifically through Connected TV […]
In the ever-evolving landscape of politics, staying ahead of the curve is essential for any campaign strategist or political enthusiast. The CampaignTech Innovation Summit 2023 promises to be a groundbreaking event, bringing together leading minds in the industry to discuss […]
The digital age has unveiled a plethora of platforms and channels for brands to reach their audience. Among the most promising and rapidly-growing are streaming devices. Yet, with great power comes great responsibility—or in this case, a web of regulations […]
The holiday season is upon us, bringing with it the promise of festive celebrations, gift-giving, and joyous gatherings. For brands and businesses, it also signifies one of the most profitable and competitive periods of the year. In this ever-evolving digital […]
In today’s ever-evolving digital landscape, businesses are constantly seeking new and innovative ways to connect with their target audience. One such avenue that has been gaining significant momentum in recent years is Over-The-Top (OTT) marketing. In this blog post, we […]
Companies on the 2023 Inc. 5000 Regionals: Northeast list had an average growth rate of 450 percent and minimum revenue of $1 million in 2021. Milford, CT 2/28/23 – Inc. magazine today revealed that Over The Top Marketing (www.OverTheTop.Marketing) is […]
Marketing through over-the-top (OTT), connected TV (CTV), and streaming devices during NCAA March Madness has numerous benefits. Here are a few: Reach a highly engaged audience: March Madness is one of the most-watched sporting events in the United States, and […]
Over-The-Top (OTT) and Connected TV (CTV) advertising have become increasingly popular in recent years as consumers shift away from traditional television and towards streaming content on their devices. As a result, advertisers are seeking new ways to reach this growing […]
Over-The-Top (OTT) advertising refers to the delivery of video content and advertising through the internet, bypassing traditional cable or satellite television platforms. In recent years, OTT has become a popular way for consumers to access content, and as a result, […]
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