What does “over-the-top” (OTT) mean? Over-the-top (OTT) advertising lets law firms reach potential clients directly through streaming video services on devices like smartphones, laptops, and TVs that are linked to the internet. Law Firms can use this type of video advertising to get in front of potential clients during the discovery phase and raise awareness at the top of the sales funnel.
How can my law firm benefit from OTT? This year, more than 50 million people are likely to get rid of their cable boxes. Many of these people are instead using streaming services that cost less per month. In 2021, Roku will be the most popular gadget for over-the-top (OTT) streaming. It will be used by 27% of all TV viewers in North America. With this huge rise in fame, over-the-top (OTT) advertising is a cheap way to raise brand awareness and educate potential clients. At Over The Top Marketing we’ll work with your law company to choose from over 500 offline data variables to make sure your ads are seen by the right people, in real time. Data factors include things like age, income, buying habits, hobbies, interests, and more.
Personal injury attorneys have a lot of competition, let’s face it. With geofencing, you can show ads to potential customers who are at one of your competitor’s sites or have been there in the last 30 days. With geofencing, you can also target possible clients based on what they do in the real world, like going to an autobody shop or chiropractor after a car accident, which is a common thing for people to do. This approach helps your law firm stay ahead of the competition by putting your brand name in front of potential clients at the right time in the process of choosing an attorney.
Find out more about how law firms can use OTT ads It looks like OTT advertising for law firms has a bright future. Our experts in search engine marketing can help you use this new technology to get the name of your practice in front of a big, highly-targeted audience.
