Over-The-Top (OTT) and Connected TV (CTV) have emerged as the frontrunners in effective and impactful advertising strategies. 87% of US households have at least one CTV device. 88% of US households have at least one OTT video service, with the average US consumer subscribing to at least four services. 50.8% of households subscribe to Linear TV, a number projected to decrease to only 40.2% by 2026.
OTT and CTV advertising offer a winning combination of reach, targeting, engagement, and measurability that makes them the best way to market your brand in today’s digital landscape. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads and sales, these platforms provide the tools and capabilities you need to succeed.
Reach out to www.overthetop.marketing to embrace the future of marketing with OTT and CTV advertising, and watch your brand soar to new heights! #ott,#ctv,#overthetopmarketing
