Targeted Messaging: Dive deep into voter demographics! OTT and CTV platforms offer sophisticated targeting options, allowing your campaign to deliver personalized messages to specific voter groups. Whether it’s by geographical location, age, interests, or viewing habits, your ads can reach […]
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Are you an event manager striving to reach your target audience in today’s digital age? OTT / CTV is here to revolutionize the way you connect with your desired attendees. Targeted Precision:With OTT advertising, gone are the days of broadcasting […]
Ever wondered how binge-watching became a global phenomenon? OTT (Over-The-Top) technology is quietly revolutionizing the way we consume media, yet its impact is louder than the latest blockbuster’s opening weekend. In essence, OTT platforms deliver content directly over the internet, […]
More than 600 marketing professionals were polled on how their teams use OTT into their marketing mix and the influence it has on business results. 54% 54% of marketers use OTT for developing prospects.Marketers’ reliance on the media channel will […]
Over-The-Top (OTT) and Connected TV (CTV) have emerged as the frontrunners in effective and impactful advertising strategies. 87% of US households have at least one CTV device. 88% of US households have at least one OTT video service, with the […]
Elevate Your Advertising Game in the New Year with OTT & CTV! As we welcome the new year with open arms, it’s time to explore fresh avenues for your marketing strategy. One game-changing approach you don’t want to miss out […]
Over-the-top (OTT) marketing has become increasingly popular in the cannabis industry due to its ability to reach a highly targeted audience and comply with advertising regulations. Here are a few case studies that highlight the benefits of using OTT for […]
**Background**: Marriott International is a globally recognized hospitality company with a vast portfolio of hotel brands, including Marriott Hotels, Sheraton, Westin, and many others. In an effort to reach a broader and more targeted audience for their various hotel properties, […]
Advertising clinics through Over-The-Top (OTT) platforms can offer several benefits, given the changing landscape of media consumption and the potential to reach a targeted audience. Here are some advantages to advertising clinics through OTT: However, it’s important to note that […]
Over two-thirds of direct-to-consumer (DTC) companies use CTV/OTT, and 57% of them plan to spend more in 2023. Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV ads. More than two-thirds of direct-to-consumer (DTC) brands […]
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