Over-The-Top (OTT) and Connected TV (CTV) advertising have become increasingly popular in recent years as consumers shift away from traditional television and towards streaming content on their devices. As a result, advertisers are seeking new ways to reach this growing […]
OTT Marketing
Over-The-Top (OTT) advertising refers to the delivery of video content and advertising through the internet, bypassing traditional cable or satellite television platforms. In recent years, OTT has become a popular way for consumers to access content, and as a result, […]
How marketers decide to launch brand awareness and engagement campaigns to get the best return on investment will be very interesting in 2023.As time goes on, advertisers will need to focus on methods that get results and can be changed […]
In 2022, the ad-supported streaming revolution gained momentum, with cost-conscious consumers suffering from subscription fatigue. This tendency is being further supported by the introduction of Netflix and Disney+ ad tiers. As inflation lingers, consumers are cutting back on their spending […]
Streaming and Political Campaigns: A Complementary Relationship Streaming video and audio via Over-the-Top (OTT) platforms, such as Connected TVs (CTVs), mobile phones, and smart speakers, have rapidly developed into competitive paid media options. CTVs are available in 75% of American […]
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