Case Studies Outlining Benefits Of OTT for Cannabis Marketing

Over-the-top (OTT) marketing has become increasingly popular in the cannabis industry due to its ability to reach a highly targeted audience and comply with advertising regulations. Here are a few case studies that highlight the benefits of using OTT for cannabis marketing:

1. Acreage Holdings:

   Acreage Holdings, a cannabis multi-state operator, used OTT advertising to educate and engage consumers about the benefits of medical and recreational cannabis. They produced informative video content that explained the various strains and products they offered, as well as the potential health benefits of cannabis. By targeting their OTT ads to specific demographics and regions, Acreage Holdings successfully increased brand awareness and helped reduce the stigma associated with cannabis.

2. Weedmaps:

   Weedmaps is an online platform that provides information about dispensaries, brands, and products in the cannabis industry. They used OTT advertising to reach cannabis enthusiasts and educate them about the various offerings in the market. Weedmaps’ OTT ads featured engaging content, such as product reviews, interviews with industry experts, and guides to different cannabis products. This approach helped Weedmaps solidify its position as a go-to resource for cannabis consumers.

3. Dosist:

   Dosist, a company known for its dose-controlled cannabis products, used OTT advertising to showcase the benefits of their precise dosing technology. They created short and informative videos that explained how their products worked and highlighted their commitment to responsible consumption. By targeting consumers interested in wellness and alternative health solutions through OTT, Dosist successfully increased brand awareness and product sales.

4. Lowell Herb Co.:

   Lowell Herb Co., a premium cannabis brand, utilized OTT advertising to connect with its target audience of sophisticated cannabis consumers. They produced high-quality video content that showcased their product offerings and emphasized their commitment to sustainable and organic cultivation practices. By running OTT ads on platforms with a focus on premium content, Lowell Herb Co. effectively reached their desired customer base and increased sales.

These case studies demonstrate how OTT marketing has been effective in the cannabis industry by allowing brands to target specific audiences, educate consumers, and build brand recognition in compliance with advertising regulations. As the cannabis industry continues to grow and evolve, OTT advertising is likely to play an increasingly significant role in marketing strategies.